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In this episode of the “Focused Practical Dreamer’s Journey” podcast, host Jean Border welcomes marketing expert James Bond to explore the psychology behind effective marketing.
They discuss “Brain Glue,” a concept emphasizing how the right words and metaphors create emotional connections that drive sales.
James shares insights from his advertising career, including the success of memorable names like “Big Ass Fans” and “Pop-Tarts.”
He underscores the power of humor, creativity, and emotional triggers in branding.
Entrepreneurs and small business owners will find practical advice on enhancing their marketing strategies to connect deeply with their audience and boost business success.
Some of Jean’s clients have been experiencing internal financial struggles triggered by economic concerns, so Jean has created an EFT (Emotional Freedom Technique) Tapping protocol to help calm the inner voice that can keep you stressed.
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Tune in now and get James Bond’s thoughts on:
- Some of the biggest challenges he has faced growing a successful business
- How we can use the brain’s built-in triggers to get more people buying our products and services.
- How “Brain Glue” makes your ideas “sticky”.
- How crucial it is to choose the right name for products to attract customers.
- Emotional selling and the creation of his “passion box” for powerful ads.
- How metaphors can trigger emotional responses and enhance selling strategies.
- How rhyme aids memory retention.
- And much, much more!
Invitation From Guest
Check out Lexi Godlewski’s free audio training, “How to Create a Life and Business You Love”:
Watch Lexi Godlewski’s TEDx Talk, “How to Life Life Fully”:
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About the Author: Lexi Godlewski
Lexi Godlewski is a transformational coach, marketing strategist, business consultant, TEDx Speaker, and soulful thought-leader.
Lexi helps entrepreneurs create lives and businesses they love with soul+strategy, something she calls being a “soultrepreneur”.
Her adventurous spirit and quest to live life to its fullest has fueled her drive to build a business from scratch, start a global podcast titled "Building My Empire", learn from top business leaders around the world, transform her own life by moving across the country from New York to Hawaii, and much more.
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