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In this episode of the “Focused Practical Dreamer’s Journey” podcast, host Jean Border welcomes marketing expert James Bond to explore the psychology behind effective marketing.
They discuss “Brain Glue,” a concept emphasizing how the right words and metaphors create emotional connections that drive sales.
James shares insights from his advertising career, including the success of memorable names like “Big Ass Fans” and “Pop-Tarts.”
He underscores the power of humor, creativity, and emotional triggers in branding.
Entrepreneurs and small business owners will find practical advice on enhancing their marketing strategies to connect deeply with their audience and boost business success.
Some of Jean’s clients have been experiencing internal financial struggles triggered by economic concerns, so Jean has created an EFT (Emotional Freedom Technique) Tapping protocol to help calm the inner voice that can keep you stressed.
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Tune in now and get James Bond’s thoughts on:
- Some of the biggest challenges he has faced growing a successful business
- How we can use the brain’s built-in triggers to get more people buying our products and services.
- How “Brain Glue” makes your ideas “sticky”.
- How crucial it is to choose the right name for products to attract customers.
- Emotional selling and the creation of his “passion box” for powerful ads.
- How metaphors can trigger emotional responses and enhance selling strategies.
- How rhyme aids memory retention.
- And much, much more!
Invitation From Guest
Could something as simple as changing the name of your product or your sales pitch multiply your income?
Find out when you claim your copy of James Bond’s book by clicking here:
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About the Author: James Bond
James I. Bond is one of America’s leading behavioral management specialists - and author of the award-winning book, BRAIN GLUE – that’s blowing people’s minds and changing how thousands of marketers and entrepreneurs are selling their products and ideas.
For thirteen years, he ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business.
Early in his career, he ran an advertising agency in Montreal.
He is a past workshop chairman for the resource partner of the U.S. Small Business Administration, and has been a featured guest speaker at two Southern California universities.
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